Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa pengaruh ulasan online Surabaya Patata terhadap perceived e-WOM credibility

Author
  • Genial, Evania Devita
Additional Author(s)
  • Oktaviani, Tasia
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010813/MAN/2019
Subject(s)
  • ONLINE MARKETING
  • WORD-OF-MOUTH ADVERTISING
Notes
  • Appendix: p. 91-113
. Bibliography: p. 87-90.
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 113 p.
Dimension
30 cm.
Other Desc.
ill
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01580/19(T) MAN 33-0813Library - 8th FloorAvailable

Similar Collection

by author or subject
Faktor-faktor yang mempengaruhi online brand trust pada situs web maskapai penerbangan budget di Indonesia
Pengaruh e-Wom terhadap keputusan pembelian hotel di Agoda.Com
Pengaruh website quality terhadap purchase intention melalui online retailer reputation dan online trust pada top 3 website e-commerce Indonesia
Pengaruh brand image terhadap brand loyalty melalui online brand community dan consumer relationship pada Starbucks di Surabaya
Male and female buying decision making processes seen from blackberry messenger texts
Analisa pengaruh relationship-oriented promotion terhadap customer trust dan customer commitment
Pengaruh electronic word-of mouth (E-wom) sebagai sumber informasi terhadap travel intention dengan destination image sebagai intervening variable
Efektivitas iklan televisi Bukalapak edisi "Gunakan jarimu dan jadilah pahlawan di Bukalapak" pada masyarakat Surabaya