Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa pengaruh ulasan online Surabaya Patata terhadap perceived e-WOM credibility

Author
  • Genial, Evania Devita
Additional Author(s)
  • Oktaviani, Tasia
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010813/MAN/2019
Subject(s)
  • ONLINE MARKETING
  • WORD-OF-MOUTH ADVERTISING
Notes
  • Appendix: p. 91-113
. Bibliography: p. 87-90.
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 113 p.
Dimension
30 cm.
Other Desc.
ill
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01580/19(T) MAN 33-0813Library - 8th FloorAvailable

Similar Collection

by author or subject
Faktor-faktor yang mempengaruhi online brand trust pada situs web maskapai penerbangan budget di Indonesia
Analisa pengaruh e-WOM terhadap brand image dan purchase intention pada hotel bintang tiga di Bali
Analisis isi electronic word of mouth pada posting instagram @garuda.indonesia
Pengaruh kualitas situs web dan electronic word of mouth terhadap kepercayaan konsumen mataharimall.com di Surabaya
Pengaruh country of origin image dan perceived value terhadap repurchase intention dengan word of mouth sebagai variabel intervening pada korean skin care products di Surabaya
Pengaruh e-satisfaction & e-trust konsumen hotel terhadap online repurchase intention di traveloka
Pengaruh iklan online terhadap keinginan membeli tiket pesawat melalui respon kognitif dan efektif (studi kasus low cost airlines di Indonesia)
Word of mouth marketing