Pengaruh electronic word of mouth, brand image, dan trust terhadap purchase intention : studi kasus pada Lazada

Author

• Halim, Esther Priscilla

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Magister Manajemen UK Petra, 2018

Language

Indonesian

ISBN

-

Series

Tesis No. 03020182/MM/2018

Subject(s)

• CONSUMERS-RESEARCH
• BRAND MANAGEMENT
• BRANDING (MARKETING)
• MARKETING-RESEARCH

Notes

• Appendix: p. 73-80

. Bibliography: p. 71-72.

Abstract

-

Physical Dimension

Number of Page(s)

xi, 83 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01378/18	(T2) MM 0182	Library - 8th Floor	Available