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Branded! : how retailers engage consumers with social media and mobility

Author
  • Brennan, Bernie
Additional Author(s)
  • Schafer, Lori
Publisher
New Jersey: John Wiley & Sons, Inc., 2010
Language
English
ISBN
9780470768679
Series
Wiley and SAS business series
Subject(s)
  • BRANDING (MARKETING)
  • INTERNET MARKETING
  • SOCIAL MEDIA-ECONOMIC ASPECTS
Notes
Bibliography. Index : p.257 - 264
Abstract
-
Physical Dimension
Number of Page(s)
xx, 264 p.
Dimension
24 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00666/11658.872 Bre BLibrary - 7th FloorAvailable

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