Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh brand congruity terhadap willingness to pay premium melalui brand love pada luxurious fashion brands di Indonesia

Author
  • Djohan, Nita Sofiani
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2016
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020551/MAN/2016
Subject(s)
  • BRAND CHOICE
  • MARKETING MANAGEMENT
  • MARKETING RESEARCH
Notes
  • Appendix: p. 73-95
. Bibliography: p. 70-72.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 95 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03289/16(T) MAN 36-0551Library - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Culture differences affect performance and assessment acceptance of chinese student
Studi deskriptif terhadap content dan context media Divo (Desa Informasi teleVision) Universitas Kristen Petra
Data-driven marketing content
Measurement in marketing
Analisa brand loyalty konsumen tas tangan/handbag merek Louis Vuiton di Surabaya
Analisis pengaruh e-service quality terhadap behavior intention melalui trust dan perceived value pada transportasi online di Surabaya
Peningkatan kepuasan konsumen di supermarket X dengan metode quality function deployment
Study atribut event Surabaya Shopping Festival terhadap keputusan pembelian konsumen di Surabaya