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Analisis pengaruh iklan televisi terhadap purchase intention produk Honda Beat ESP dengan endorser sebagai variabel moderating

Author
  • Rahardjo, Aditya Christianto
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2016
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020532/MAN/2016
Subject(s)
  • MARKETING-MANAGEMENT
  • SALES PROMOTION
  • ADVERTISING, TELEVISION
  • COMMUNICATION IN MARKETING
Notes
  • Appendix: p. 65-97
. Bibliography: p. 62-64.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 97 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00916/16(T) MAN 36-0532Library - 8th FloorUnavailable : Removed

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