Winning the story wars : why those who tell-and live-the best stories will rule the future

Author

• Sachs, Jonah

Additional Author(s)

-

Publisher

Boston, MA: Harvard Business Review, 2012

Language

English

ISBN

9781422143568

Series

Harvard Business Review

Subject(s)

• CONSUMERS-PSYCHOLOGY
• MARKETING--SOCIAL ASPECTS
• SOCIAL MEDIA
• STORYTELLING-PSYCHOLOGICAL ASPECTS

Notes

. Bibliography: p. 243 - 249. Index: p. 251 - 260

Abstract

-

Physical Dimension

Number of Page(s)

viii, 264 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01984/13	658.802 Sac W	Library - 7th Floor	Available