Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing for hospitality and tourism 3rd ed.

Author
  • Kotler, Philip
Additional Author(s)
  • Bowen, John
  • Makens, James
Publisher
Upper Saddle River, NJ: 2003
Language
English
ISBN
0131200577
Series
-
Subject(s)
  • HOSPITALITY INDUSTRY-MARKETING
  • TOURIST TRADE-MARKETING
Notes
-
Abstract
Index: p. 885-893
Physical Dimension
Number of Page(s)
xvii, 893 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03204/04647.940688 Kot M-Available

Similar Collection

by author or subject
Dasar-dasar pemasaran
Marketing management
Marketing for hospitality and tourism
Principles of marketing
Contemporary hospitality marketing
Understanding the hospitality consumer
Sales
Pelaporan daerah kawasan "lampu merah" di Surabaya sebagai salah satu komponen wisata kota