Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Promotion and integrated marketing communications

Author
  • Semenik, Richard J.
Additional Author(s)
-
Publisher
Cincinnati, Ohio: South-Western, 2002
Language
English
ISBN
0324062532
Series
Subject(s)
  • ADVERTISING CAMPAIGNS
  • COMMUNICATION IN MARKETING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xxxix, 582 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02632/04659.1 Sem P-Available

Similar Collection

by author or subject
Clueless in marketing communications
Pengambilan keputusan konsumen Semarang dalam memilih vendor pesta pernikahan
Sikap konsumen mengenai brand baru hotel Gunawangsa
Persepsi masyarakat dusun Sindurejo Kediri terhadap iklan televisi kondom fiesta versi jackpot
Efektivitas iklan televisi Telkomsel 4G LTE versi #menjadiyangterbaik bagi relawan bencana pada masyarakat Surabaya
Efek penggunaan jingle dalam iklan televisi Honda Scoopy terhadap brand awareness
Efektivitas iklan pocari sweat dibandingkan dengan iklan powerade isotonik pada media televisi
Kiat dan strategi kampanye public relations