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Promotion and integrated marketing communications

Author
  • Semenik, Richard J.
Additional Author(s)
-
Publisher
Cincinnati, Ohio: South-Western, 2002
Language
English
ISBN
0324062532
Series
Subject(s)
  • ADVERTISING CAMPAIGNS
  • COMMUNICATION IN MARKETING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xxxix, 582 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02632/04659.1 Sem P-Available

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