Strategic brand communication campaigns 5th ed.

Author

• Schultz, Don E.

Additional Author(s)

• Barnes, Beth E

Publisher

Lincolnwood, Illinois: NTC Business Books, 1999

Language

English

ISBN

0844229520

Series

-

Subject(s)

• ADVERTISING
• BRAND NAME PRODUCTS
• PRODUCT MANAGEMENT
• SALES PROMOTION

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 378 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03403/02	658.82 Sch S	-	Available