Contemporary advertising 2nd ed

Author

• Bovee, Courtland L.

Additional Author(s)

• Arens, William F.

Publisher

Homewood, Illinois: Richard D. Irwin, 1986

Language

English

ISBN

-

Series

The Irwin series in Marketing

Subject(s)

• ADVERTISING

Notes

. .

Abstract

Index

Physical Dimension

Number of Page(s)

xxvii,629p

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01444/89	659.1 Bov C	Library - 7th Floor	Available