Consumer behavior : concepts and applications 4th ed

Author

• Loudon, David L

Additional Author(s)

• Bitta, Albert J. Della

Publisher

New York: 1993

Language

English

ISBN

0071125116

Series

McGraw-Hill series in marketing

Subject(s)

• CONSUMER BEHAVIOR
• CONSUMER BEHAVIOR-UNITED STATES-CASE STUDIES

Notes

-

Abstract

Bibliography: p. 733-782

Physical Dimension

Number of Page(s)

xxiii, 788 p.

Dimension

25 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03397/93	658.8342 Lou C	-	Available