Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Principles of marketing 7th ed
Author
Kotler, Philip
Additional Author(s)
Amstrong, Gary
Publisher
Upper Saddle River, N.J.: Prentice-Hall, 1996
Language
English
ISBN
0131902083
Series
-
Subject(s)
MARKETING
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 712 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
06190/98
658.8 Kot P
-
Unavailable : Removed
2.
01343/99
658.8 Kot P
-
Unavailable : Removed
Similar Collection
by author or subject
Principles of marketing
Strategic marketing for educational institutions
Manajemen pemasaran
Principles of marketing
Penerapan konsep satu harga oleh ritel dan restaurant yang ada di Surabaya berdasarkan klasifikasi lokasi dan produk serta harga
Penerapan cybermarketing sebagai salah satu alternatif strategi bagi perusahaan lokal dalam memasuki pemasaran global
Pengaruh kualitas layanan terhadap kepuasan pelanggan Rumah Makan D'Waroeng
The Connectors