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Marketing communications : frameworks, theories and applications

Author
  • Fill, Chris
Additional Author(s)
-
Publisher
London: Prentice-Hall, 1995
Language
English
ISBN
0131509624
Series
-
Subject(s)
  • COMMUNICATION IN MARKETING
  • MARKETING CHANNELS
  • SALES PROMOTION
Notes
-
Abstract
Index: p. 503-507
Physical Dimension
Number of Page(s)
xx, 515 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03493/98658.802 Fil M-Available

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