Advertising research : theory and practice

Author

• Davis, Joel J.

Additional Author(s)

-

Publisher

Upper Saddle River, New Jersey: 1997

Language

English

ISBN

0132218135

Series

Subject(s)

• ADVERTISING-RESEARCH

Notes

. .

Abstract

Index: p. 691-695

Physical Dimension

Number of Page(s)

xxiv, 695 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	06017/97	659.1072 Dav A	-	Available