Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing models

Author
  • Lilien, Gary L.
Additional Author(s)
  • Kotler, Philip
  • Moorthy, K. Sridhar
Publisher
Englewood Cliffs, New Jersey: Prentice-Hall, 1992
Language
English
ISBN
0135619297
Series
-
Subject(s)
  • MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography: p. 715-776
Physical Dimension
Number of Page(s)
xv, 803 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00726/94658.8 Lil M-Available

Similar Collection

by author or subject
Marketing engineering
Marketing management and strategy
New product and brand management
Marketing management
Destination branding "Surabaya as a city of business" (brand communication)
Pemilihan metode peramalan penjualan yang tepat untuk menentukan rencana pembelian
It's all about customers
Brand audit merek rumah makan Hongkong noodle