Contemporary advertising and integrated marketing communications 14th ed

Author

• Arens, William F.

Additional Author(s)

• Arens, Christian
• Weigold, Michael F.

Publisher

New York: McGraw-Hill/Irwin , 2013

Language

English

ISBN

978071318389

Series

Subject(s)

• ADVERTISING
• ADVERTISING-COMPUTER PROGRAMS

Notes

• Appendix: p. 625 - 635

. . Index: p. 680 - 722

Abstract

-

Physical Dimension

Number of Page(s)

xxxix, 772 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00992/13	659.1 Are C	Library - 7th Floor	Available