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Contemporary advertising and integrated marketing communications 14th ed

Author
  • Arens, William F.
Additional Author(s)
  • Arens, Christian
  • Weigold, Michael F.
Publisher
New York: McGraw-Hill/Irwin , 2013
Language
English
ISBN
978071318389
Series
Subject(s)
  • ADVERTISING
  • ADVERTISING-COMPUTER PROGRAMS
Notes
  • Appendix: p. 625 - 635
. . Index: p. 680 - 722
Abstract
-
Physical Dimension
Number of Page(s)
xxxix, 772 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00992/13659.1 Are CLibrary - 7th FloorAvailable

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