The Brand gap : how to bridge the distance between business strategy and design

Author

• Neumeier, Marty

Additional Author(s)

-

Publisher

Beverly, CA: New Riders, 2006

Language

English

ISBN

9780321348104

Series

-

Subject(s)

• BRANDING (MARKETING)
• ADVERTISING
• BRAND NAME PRODUCTS

Notes

• Glossary: p. 159 - 179

Bibliography: p. 181. Index: p. 191 - 193

Abstract

-

Physical Dimension

Number of Page(s)

194 p.

Dimension

20 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00368/13	658.827 Neu B	Library - 7th Floor	Available