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Good works ! : marketing and corporate initiatives that build a better world...and the bottom line

Author
  • Kotler, Philip
Additional Author(s)
  • Hessekiel, David
  • Lee, Nancy R.
Publisher
Hoboken, New Jersey: John Wiley & Sons , 2012
Language
English
ISBN
9781118206683
Series
-
Subject(s)
  • MARKETING--SOCIAL ASPECTS
  • SOCIAL RESPONSIBILITY OF BUSINESS
  • RELATIONSHIP MARKETING
Notes
Index: p. 277 - 282
Abstract
-
Physical Dimension
Number of Page(s)
vi, 282 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03016/12658.802 Kot GLibrary - 7th FloorAvailable

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