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Strategic Marketing

Author
  • Mooradian, Todd A.
Additional Author(s)
  • Ring, Lawrence J.
  • Matzler, Kurt
Publisher
Upper Saddle River, NJ: Pearson Education, Inc, 2012
Language
English
ISBN
9780137136971
Series
-
Subject(s)
  • MARKETING
  • STRATEGIC PLANNING
  • MARKETING-MANAGEMENT
Notes
Bibliography. Index: p.382 - 384
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 384 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02285/12- 658.8 Moo SLibrary - 7th FloorAvailable

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