Strategic Marketing

Author

• Mooradian, Todd A.

Additional Author(s)

• Ring, Lawrence J.
• Matzler, Kurt

Publisher

Upper Saddle River, NJ: Pearson Education, Inc, 2012

Language

English

ISBN

9780137136971

Series

-

Subject(s)

• MARKETING
• STRATEGIC PLANNING
• MARKETING-MANAGEMENT

Notes

Bibliography. Index: p.382 - 384

Abstract

-

Physical Dimension

Number of Page(s)

xxiv, 384 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02285/12	- 658.8 Moo S	Library - 7th Floor	Available