Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Principles of advertising and IMC 2nd ed.

Author
  • Duncan, Tom
Additional Author(s)
-
Publisher
Boston: McGraw Hill, 2008
Language
English
ISBN
0071274626
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
Notes
  • Glossary: p. 730-740
Bibliography: p. 751-754. Index: p. 758-774
Abstract
-
Physical Dimension
Number of Page(s)
xxvii, 774 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02805/10658.827 Dun PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Principles of advertising and imc
Ad Sim for Duncan
Brain tattoos
Analisa pengaruh citra merek (brand image) dan kepercayaan merek (brand trust) terhadap loyalitas merek (brand loyalty) ades PT. Ades Alfindo Putra Setia
The business of brands
The Brand innovation manifesto
Analisa hedonic value dan utilitarian value terhadap brand trust dengan brand satisfaction sebagai variabel intervening pada produk pewarnaan L'Oreal professionel
Apple's construction of its brand as cultural capital in apps we can't live without commercial