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Principles of advertising and IMC 2nd ed.

Author
  • Duncan, Tom
Additional Author(s)
-
Publisher
Boston: McGraw Hill, 2008
Language
English
ISBN
0071274626
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
Notes
  • Glossary: p. 730-740
Bibliography: p. 751-754. Index: p. 758-774
Abstract
-
Physical Dimension
Number of Page(s)
xxvii, 774 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02805/10658.827 Dun PLibrary - 7th FloorAvailable

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