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Analisa efektifitas konsep iklan billboard ABC special grade dengan brand proposition 'warnai hidupnya dengan ABC special grade' di Surabaya
Author
Korniawan, Yudianto
Additional Author(s)
Kusumanintias, Putri Any
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2009
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020088/MAN/2009
Subject(s)
ADVERTISING
ADVERTISING-MANAGEMENT
ADVERTISING, OUTDOOR
MARKETING-MANAGEMENT
Notes
Appendix : p. 65 - 105
Bibliography : p. 63 - 64
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 105 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02546/10
(T) - 659.1342 Kor A
Library - 8th Floor
Unavailable : Removed
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