Contemporary advertising 12th ed.

Author

• Arens, William F

Additional Author(s)

• Arens, Christian
• Weigold, Michael F.

Publisher

New York: McGraw-Hill/Irwin , 2009

Language

English

ISBN

9780071284790

Series

Subject(s)

• ADVERTISING
• ADVERTISING-COMPUTER PROGRAMS

Notes

• Appendix: p. 633-689

. . Index: p. 691-724

Abstract

-

Physical Dimension

Number of Page(s)

xlii, 724 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00014/10	659.1 Are C	Library - 7th Floor	Available