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Consumer behavior : Building marketing strategy 11th ed.

Author
  • Hawkins, Del I
Additional Author(s)
-
Publisher
New York: McGraw-Hill/Irwin , 2010
Language
English
ISBN
9780070171008
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKET SURVEYS
  • MARKETING RESEARCH
Notes
  • Appendix: p. 727-743
  • CD-ROM
Index: p. 747-778
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 778 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04767/09658.8342 Haw CLibrary - 7th FloorAvailable

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