Consumer behavior : Building marketing strategy 11th ed.

Author

• Hawkins, Del I

Additional Author(s)

-

Publisher

New York: McGraw-Hill/Irwin , 2010

Language

English

ISBN

9780070171008

Series

-

Subject(s)

• CONSUMER BEHAVIOR
• MARKET SURVEYS
• MARKETING RESEARCH

Notes

• Appendix: p. 727-743
• CD-ROM

Index: p. 747-778

Abstract

-

Physical Dimension

Number of Page(s)

xxii, 778 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04767/09	658.8342 Haw C	Library - 7th Floor	Available