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Analisa efektivitas strategi perluasan merek pada xo group restaurant Surabaya diukur dengan pendekatan ekuitas merek

Author
  • Suyanto, Ade Lesmana
Additional Author(s)
  • Ifianto, Cecilia
Publisher
Surabaya: Fakultas Ekonomi Jurusan Manajemen Perhotelan UK Petra, 2008
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.33010008/MAN/2008
Subject(s)
  • MARKETING RESEARCH
  • MARKETING-MANAGEMENT
Notes
  • Appendix: p. 93 - 144
Bibliography: p. 91 - 92
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 144 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00272/09(T) - 658.83 Suy ALibrary - 8th FloorUnavailable : Removed

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