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Advertising : Principles and practice 8th ed.

Author
  • Moriarty, Sandra
Additional Author(s)
  • Mitchell, Nancy
  • Wells, William
Publisher
Upper Saddle River, NJ: Pearson Education, 2009
Language
English
ISBN
0135009383
Series
Subject(s)
  • ADVERTISING
Notes
  • Appendix: p. 633 - 637
  • Glossary: p. 639 - 655
. Bibliography: p. 661 - 670. Index: p. 671 - 686
Abstract
-
Physical Dimension
Number of Page(s)
686 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00130/09659.1 Mor ALibrary - 7th FloorAvailable

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