Essentials of contemporary advertising 2nd ed.

Author

• Arens, William F.

Additional Author(s)

• Weigold, Michael
• Schaefer, David H.

Publisher

Boston, Massachusetts: Irwin McGraw-Hill, 2009

Language

English

ISBN

0073380970

Series

Subject(s)

• ADVERTISING

Notes

• Glossary: p. 488 - 510

. Bibliography: p. 511 - 523. Index: p. 530 - 558

Abstract

-

Physical Dimension

Number of Page(s)

xxiv, 558 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04279/08	659.1 Are E	Library - 7th Floor	Available