Marketing channels : A relationship management approach 2nd ed.

Author

• Pelton, Lou E.

Additional Author(s)

• Lumpkin, James R.
• Strutton, David

Publisher

Moston, Massachusetts: Irwin McGraw-Hill, 2002

Language

English

ISBN

0071207058

Series

McGraw-Hill/Irwin Series in Marketing

Subject(s)

• MARKETING CHANNELS

Notes

Bibliography. Index : p. 503-514

Abstract

-

Physical Dimension

Number of Page(s)

xxvi, 514 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03695/08	658.87 Pel M	Library - 7th Floor	Available