Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Corporate social responsibility : Doing the most good for your company and your cause

Author
  • Kotler, Philip
Additional Author(s)
  • Lee, Nancy
Publisher
Hoboken, NJ.: John Wiley & Sons, Inc , 2005
Language
English
ISBN
0471476110
Series
-
Subject(s)
  • SOCIAL RESPONSIBILITY OF BUSINESS
  • CORPORATIONS-CHARITABLE CONTRIBUTIONS
  • CORPORATE IMAGE
  • SOCIAL MARKETING
Notes
Bibliography: p. 277 - 295. Index: p. 297 - 307
Abstract
-
Physical Dimension
Number of Page(s)
x, 307 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03530/08658.408 Kot CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Marketing management
Dasar-dasar pemasaran
Principles of marketing
Marketing management
Harvard business review on greening your business profitably
Pengaruh corporate social responsibility terhadap stock return dengan firm performance sebagai variabel mediasi pada perusahaan yang terdaftar di bursa efek Indonesia
Design by thinking : one hundred thoughts about corporate and brand identity
Social management