Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Corporate social responsibility : Doing the most good for your company and your cause

Author
  • Kotler, Philip
Additional Author(s)
  • Lee, Nancy
Publisher
Hoboken, NJ.: John Wiley & Sons, Inc , 2005
Language
English
ISBN
0471476110
Series
-
Subject(s)
  • SOCIAL RESPONSIBILITY OF BUSINESS
  • CORPORATIONS-CHARITABLE CONTRIBUTIONS
  • CORPORATE IMAGE
  • SOCIAL MARKETING
Notes
Bibliography: p. 277 - 295. Index: p. 297 - 307
Abstract
-
Physical Dimension
Number of Page(s)
x, 307 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03530/08658.408 Kot CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Manajemen dan strategi pemasaran
Principles of marketing
Principles of marketing
The new competition
Pengaruh corporate governance dan corporate sosial responsibility pada firm performance dengan moderasi firm size di perusahaan terbuka yang terdaftar pada Bursa Efek Indonesia
Pengaruh pengungkapan corporate social responsibility terhadap nilai perusahaan pada sektor manufaktur di Indonesia
Pengaruh tata kelola perusahaan terhadap kinerja perusahaan yang dimediasi oleh tanggung jawab sosial perusahaan
Strategi komunikasi public relations PT Telekomunikasi Indonesia Regional V Jatim, Bali, Nusra dalam program CSR "BUMN hadir untuk Negeri" 2016