Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Kleppner's advertising procedure 17th ed
Author
Lane, W. Ronald
Additional Author(s)
King, Karen Whitehill
Russell, J. Thomas
Publisher
Upper Saddle River, N.J.: Pearson Education, Inc, 2008
Language
English
ISBN
0135126479
Series
Subject(s)
ADVERTISING
Notes
Glossary: p. 799-803
. . Index: p. 817-829
Abstract
-
Physical Dimension
Number of Page(s)
xx, 829 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01301/08
- 659.1 Lan K
Library - 7th Floor
Available
Similar Collection
by author or subject
It's not how good you are, it's how good you want to be
Analisis penilaian penonton atas iklan mie sedap dengan bintang iklan grup musik padi di tv (studi kasus terhadap 200 penonton di Surabaya)
Perancangan komunikasi visal dalam rangka pameran dan promosi produk rotan PT. Terang Fajarpersada Rattan Industry, Sidoarjo Jawa Timur
Perancangan promosi wisata Labuan Bajo-Flores melalui media fotografi
Creative advertising
Perancangan komunikasi visual untuk promosi Daily Bread Bakery Cafe di Surabaya
Efektivitas iklan televisi yuk nabung saham versi putar koin pada masyarakat
Perancangan iklan layanan masyarakat tentang pola kerja yang seimbang dengan media animasi (untuk usia 20-26 tahun)