Advertising strategy : creative tactics from the outside/in

Author

• Altstiel, Tom

Additional Author(s)

• Grow, Jean

Publisher

Thousand Oaks, California: SAGE , 2007

Language

Indonesian

ISBN

141291964

Series

Subject(s)

• ADVERTISING

Notes

• Appendix: p. 365 - 375
• Glossary: p. 368 - 388

. Bibliography. Index: p. 377 - 388

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 389 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	05166/07	659.1 Alt A	Library - 7th Floor	Available