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Cases in consumer behavior Volume I
Author
McEnally, Martha
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Prentice-Hall, 2002
Language
English
ISBN
0130665584
Series
-
Subject(s)
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR-CASE STUDIES
Notes
Bibliography
Abstract
-
Physical Dimension
Number of Page(s)
94 p.
Dimension
28 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04826/07
658.8342 McE C-I
Library - 7th Floor
Available
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