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Value-based marketing : marketing strategies for corporate growth and shareholder value

Author
  • Doyle, Peter
Additional Author(s)
-
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2000
Language
English
ISBN
0471877271
Series
-
Subject(s)
  • MARKETING
  • MARKETING-MANAGEMENT
Notes
  • Glossary: p. 358
Bibliography. Index: p. 359 - 370
Abstract
-
Physical Dimension
Number of Page(s)
xii, 370 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03022/07- 658.8 Doy VLibrary - 7th FloorAvailable

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