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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand

Author
  • Passikoff, Robert
Additional Author(s)
-
Publisher
Hoboken, New Jersey: John Wiley & Sons, Inc , 2006
Language
English
ISBN
047004022X
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • CUSTOMER LOYALTY
  • MARKETING
Notes
Index: p. 235 - 242
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 242 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01118/07- 658.8343 Pas PLibrary - 7th FloorAvailable

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