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What sticks : why most advertising fails and how to guarantee yours succeeds

Author
  • Briggs, Rex
Additional Author(s)
  • Stuart, Greg
Publisher
Chicago, Illinois: Kaplan Publishing, 2006
Language
English
ISBN
1419584332
Series
-
Subject(s)
  • ADVERTISING
  • MARKETING
Notes
  • Appendix: p. 239 -257
Bibliography: p. 259 - 265. Index: p. 267 - 275
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 275 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01121/07- 658.84 Bri WLibrary - 7th FloorAvailable

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