Strategic advertising management 2nd ed.

Author

• Percy, Larry

Additional Author(s)

• Elliott, Richard

Publisher

Oxford: Oxford University press, Inc., 2005

Language

English

ISBN

0199274894

Series

Subject(s)

• ADVERTISING-MANAGEMENT
• STRATEGIC PLANNING

Notes

• Glossary: p. 323 - 326

. . Index: p. 327 - 335

Abstract

-

Physical Dimension

Number of Page(s)

xviii, 335 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	06460/06	- 659.1068 Per S	Library - 7th Floor	Available