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The Brand innovation manifesto : how to build brands, redefine markets and defy conventions

Author
  • Grant, John
Additional Author(s)
-
Publisher
Chichester, West Sussex: John Wiley & Sons, Inc , 2006
Language
English
ISBN
0470027517
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-PSYCHOLOGICAL ASPECTS
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MARKETING
Notes
Bibliography: p. 289-293. Index: p. 295-310
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 310 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.05752/06- 658.827 Gra BLibrary - 7th FloorAvailable

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