The Brand innovation manifesto : how to build brands, redefine markets and defy conventions

Author

• Grant, John

Additional Author(s)

-

Publisher

Chichester, West Sussex: John Wiley & Sons, Inc , 2006

Language

English

ISBN

0470027517

Series

-

Subject(s)

• BRAND NAME PRODUCTS-PSYCHOLOGICAL ASPECTS
• BRAND NAME PRODUCTS
• BRAND NAME PRODUCTS-MARKETING

Notes

Bibliography: p. 289-293. Index: p. 295-310

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 310 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	05752/06	- 658.827 Gra B	Library - 7th Floor	Available