Consumer-centric category management : how to increase profits by managing categories based on consumer needs

Author

• ACNielsen

Additional Author(s)

• Heller, Al
• Karolefski, John

Publisher

Hoboken: John Wiley & Sons, Inc , 2006

Language

English

ISBN

0471703591

Series

-

Subject(s)

• RETAIL TRADE-MANAGEMENT
• MARKETING
• CONSUMERS-PREFERENCES

Notes

Index: p. 347-356

Abstract

-

Physical Dimension

Number of Page(s)

xi, 356 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04217/06	- 658.87 ACN C	Library - 7th Floor	Available