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Brands laid bare : using market research for evidence-based brand management

Author
  • Ford, Kevin
Additional Author(s)
-
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2005
Language
English
ISBN
0470012838
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • MARKETING RESEARCH
  • PRODUCTION MANAGEMENT
  • BRAND LOYALTY
  • MARKETING-MANAGEMENT
Notes
Index: p. 155 - 158
Abstract
-
Physical Dimension
Number of Page(s)
viii, 158 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04020/06- 658.827 For BLibrary - 7th FloorAvailable

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