Brands laid bare : using market research for evidence-based brand management

Author

• Ford, Kevin

Additional Author(s)

-

Publisher

Chichester, West Sussex: John Wiley & Sons Ltd, 2005

Language

English

ISBN

0470012838

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• MARKETING RESEARCH
• PRODUCTION MANAGEMENT
• BRAND LOYALTY
• MARKETING-MANAGEMENT

Notes

Index: p. 155 - 158

Abstract

-

Physical Dimension

Number of Page(s)

viii, 158 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04020/06	- 658.827 For B	Library - 7th Floor	Available