Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Author
Mathieson, Rick
Additional Author(s)
-
Publisher
New York: Amacom, 2005
Language
English
ISBN
0814472877
Series
-
Subject(s)
TELEMARKETING
PRODUCT MANAGEMENT
Notes
Glossary: p. 229 - 234
Bibliography: p. 213 - 227. Index: p. 239 - 244
Abstract
-
Physical Dimension
Number of Page(s)
ix, 244 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02855/06
- 658.827 Mat B
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisis positioning produk baru rokok Djarum Super cs ditinjau dari atribut produk
Electronic marketing
Pengaruh karakteristik kategori produk, kebutuhan mencari variasi merek, dan ketidakpuasan konsumen terhadap keputusan perpindahan merek pada produk toiletries di Universitas Kristen Petra Surabaya...
Managing product portfolio
The art of marketing
8 kasus sengketa merek di Indonesia
The 360 degree brand in Asia
Perancangan produk