Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research
Author
Cooper, Donald R.
Additional Author(s)
Schnidler, Pamela S.
Publisher
Boston: Irwin McGraw-Hill, 2006
Language
English
ISBN
0071115706
Series
-
Subject(s)
MARKETING RESEARCH
Notes
DVD-ROM
Glossary: p. 750 - 765
Index: p. 771 - 789
Abstract
-
Physical Dimension
Number of Page(s)
xix, 790 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
05110/05
- 658.83 Coo M
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing research
Business research methods
Metode penelitian bisnis
Business research methods
Analisis keterkaitan environmental, sensory, interpersonal, procedural, deliverable, informational, financial terhadap kepuasan pelanggan di toko hewan "naf-naf" di Surabaya
Pengaruh customer value terhadap loyalitas konsumen dengan customer satisfaction sebagai variabel intervening terhadap salon Shinjuku Surabaya
Analisa alokasi pengeluaran dana mahasiswa Universitas Kristen Petra untuk food and beverage (studi kasus mahasiswa angkatan 2004 dan angkatan 2005)
Analisa pengaruh lifestyle, hedonic motivation terhadap purchase intention di Gold's Gym Surabaya Town Square (SUTOS) Surabaya