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Passion branding : harnessing the power of emotion to build strong brands

Author
  • Duffy, Neill
Additional Author(s)
  • Hooper, Jo
Publisher
Chichester, West Sussex: Wiley, 2003
Language
English
ISBN
0470850523
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
  • BRAND NAME PRODUCTS-CASE STUDIES
Notes
  • Appendix: p. 233-242
Index: p. 243-249
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 249 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02401/05- 658.827 Duf PLibrary - 7th FloorAvailable

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