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Relationship marketing : strategy and implementation

Author
-
Additional Author(s)
  • Peck, Helen
Publisher
Amsterdam: Elsevier Butterworth-Heinemann, 2004
Language
English
ISBN
0750636262
Series
-
Subject(s)
  • CUSTOMER RELATIONS
  • MARKETING
  • RELATIONSHIP MARKETING
Notes
Index: p. 501-509
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 509 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02230/05- 658.812 RelLibrary - 7th FloorAvailable

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