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Marketing finance : turning marketing strategies into shareholder value

Author
  • Ward, Keith
Additional Author(s)
-
Publisher
Amsterdam: Elsevier Butterwooth-Heinemann, 2004
Language
English
ISBN
0750657707
Series
-
Subject(s)
  • MARKETING
  • MARKETING-COSTS
  • MARKETING-MANAGEMENT
Notes
Index: p. 344-349
Abstract
-
Physical Dimension
Number of Page(s)
xii, 349 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01724/05- 658.8 War MLibrary - 7th FloorAvailable

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