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Integrated marketing communications : the holistic approach

Author
  • Yeshin, Tony
Additional Author(s)
-
Publisher
Oxford: Elsevier Butterworth-Heinemann, 2004
Language
English
ISBN
0750619236
Series
Subject(s)
  • COMMUNICATION IN MARKETING
  • MARKETING
Notes
  • Glossary: p. 337-344
. Bibliography. Index: p. 345-354
Abstract
-
Physical Dimension
Number of Page(s)
xi, 354 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00583/05- 659.1 Yes ILibrary - 7th FloorAvailable

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