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Marketing research : pivate and public sector decisions
Author
Aaker, David A.
Additional Author(s)
Day, George S.
Publisher
New York: 1980
Language
English
ISBN
-
Series
Wiley Series in Marketing
Subject(s)
MARKETING RESEARCH
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 628 p.
Dimension
24 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02182/84
658.83 Aak M
-
Available
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