Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh perceived product quality, perceived price, dan word of mouth (WOM) terhadap purchase intention pada produk UD. Mekar Jaya

Author
  • Wirawan, Yansen Adi
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2017
Language
Indonesian
ISBN
-
Series
Skripsi No. 31011428/MAN/2017
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKETING RESEARCH
  • STRATEGIC PLANNING
  • MARKETING-MANAGEMENT
Notes
  • Appendix: p. 67-87
. Bibliography: p. 64-66.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 87 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01475/18(T) MAN 31-1428Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisis kepuasan konsumen terhadap pelayanan dan fasilitas yang diperoleh di Perumahan Taman Permata Indah Sepanjang
The six sigma black belt handbook
Successful business planning for entrepreneurs
Pengaruh financial benefits, social benefits, dan structural ties terhadap behavioral intentions di dome cafe di tunjungan plaza surabaya
Analisis efektivitas iklan shampoo Pantene menggunakan consumer decision model (CDM) di Surabaya
Menentukan keputusan pemasaran musiman dalam rangka peluncuran produk baru melalui channel intermediaries
Analisa pengaruh faktor demografi dan promosi terhadap munculnya impulse buying pada produk keetori di Surabaya
Analisis ekuitas merek produk otomotif Toyota Avanza di Surabaya