Analisa pengaruh electronic word of mount (EWOM) terhadap minat reservasi budget hotel melalui citra merk sebagai variabel perantara

Author

• Geman, Indra Trisakti

Additional Author(s)

• Febrianza, Velly

Publisher

Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018

Language

Indonesian

ISBN

-

Series

Skripsi No. 33010741/MAN/2018

Subject(s)

• MARKETING-MANAGEMENT
• BRAND MANAGEMENT
• BRANDING (MARKETING)
• MARKETING-RESEARCH
• HOTEL MANAGEMENT

Notes

• Appendix: p. 83-119

. Bibliography: p. 67-82.

Abstract

-

Physical Dimension

Number of Page(s)

xii, 119 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01088/18	(T) MAN 33-0741	Library - 8th Floor	Available