Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa pengaruh electronic word of mount (EWOM) terhadap minat reservasi budget hotel melalui citra merk sebagai variabel perantara

Author
  • Geman, Indra Trisakti
Additional Author(s)
  • Febrianza, Velly
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010741/MAN/2018
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND MANAGEMENT
  • BRANDING (MARKETING)
  • MARKETING-RESEARCH
  • HOTEL MANAGEMENT
Notes
  • Appendix: p. 83-119
. Bibliography: p. 67-82.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 119 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01088/18(T) MAN 33-0741Library - 8th FloorAvailable

Similar Collection

by author or subject
Pengaruh celebrity endorsment di social media terhadap purchase intention dengan brand positioning dan brand awareness sebagai variabel intervening pada produk makanan dan minuman
Pengaruh internal marketing terhadap competitive advantage dengan organizational commitment dan marketing capabilities sebagai variable intervening pada PT. Panah Perdana logisindo di Surabaya
The Brand essence of l'occitane through verbal and visual expressions in its advertisement videos
Pengaruh brand personality Teh Javana terhadap purchase intention melalui pendekatan self-image congruence
Analisis bauran pemasaran di hotel Sasando Kupang
Efektivitas product placement 'Telkomsel Flash' dalam program 'TNT' radio DJFM Surabaya
Pengaruh perceived service quality dan perceived value terhadap loyalitas pelanggan dengan kepuasan dan image sebagai variabel intervening studi kasus Garuda Indonesia
Analisa pengaruh customer experience terhadap customer loyalty dengan customer engagement dan customer trust sebagai variabel intervening di The Body Shop