Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Sikap masyarakat Surabaya terhadap pesan iklan Air Asia "We'll take you there" di televisi
Author
Mahesti, Athanasia Placidia
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ilmu Komunikasi Program Studi Ilmu Komunikasi UK Petra, 2017
Language
Indonesian
ISBN
-
Series
Skripsi No. 10011279/KOM/2017
Subject(s)
ADVERTISING-TELEVISION PROGRAMS
MASS MEDIA
COMMUNICATION
CONSUMER BEHAVIOUR
Notes
Appendix: p. 80-128
. Bibliography: p. 75-79.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 128 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01127/17
(T) KOM 1279
Library - 8th Floor
Unavailable : Removed
Similar Collection
by author or subject
Understanding community media
Analisis strategi marketing communication yang dijalankan divisi marketing PT. Platinum berjangka Surabaya
Deskripsi sikap masyarakat Surabaya terhadap terpaan iklan Ciputra waterpark di media komunikasi
Representasi rasisme di negara multi ras dalam film "crash"
Representasi kekerasan simbolik terhadap tubuh perempuan pada toko Harley Quiin dalam film Suicide Squad
Keterlibatan orang tua dalam menetapkan keputusan anak (suatu kajian komunikasi antarpribadi terhadap siswa siswi SMAK St. Louis 1 Surabaya)
Pengaruh C2C interaction terhadap purchase intention melalui consumer engagement dan brand image pada virtual goods dalam mobile game Clash Royale
Conducting socially responsible research