Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Marketing pathfinder : key concepts and cases for marketing strategy and decision making

Author
  • Stewart, David
Additional Author(s)
  • Saren, Michael
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2014
Language
English
ISBN
9781119961765
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • STRATEGIC PLANNING
Notes
  • Glossary: p. 247 - 251
. Bibliography: p. 242 - 245 . Index: p. 255 - 262
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 262 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01925/15658.802 Ste M-Unavailable : Lost

Similar Collection

by author or subject
Pengaruh produk, harga, lokasi dan kualitas layanan terhadap keputusan pembelian di Kopitiam Oey Surabaya
Strategi Marketing Public Relations (MPR) A Mild melalui event sponsorship Libama
Analisis pengaruh information technology application terhadap supply chain performance melalui information sharing dan strategic purchasing
Strategic management
Analisa pengaruh strategic purchasing terhadap kinerja perusahaan melalui information sharing dan buyer-supplier relationship pada perusahaan farmasi di Jawa Timur
Model bisnis pada perusahaan UD. Budi Luhur, Kediri - Jawa Timur menggunakan business model canvas
Analisis pengaruh store name, brand name dan price discounts terhadap purchase intentions konsumen Infinite Tunjungan Plaza
Performance drivers