Strategic marketing 10th ed.

Author

• Cravens, David W.

Additional Author(s)

• Piercy, Nigel F.

Publisher

New York: McGraw-Hill Education, 2009

Language

English

ISBN

9780071326230

Series

Subject(s)

• MARKETING-MANAGEMENT-CASE STUDIES
• MARKETING-MANAGEMENT
• MARKETING-DECISION MAKING

Notes

. . Index: p. 639-653

Abstract

-

Physical Dimension

Number of Page(s)

xviii, 653 p.

Dimension

26 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01101/15	658.8 Cra S	Library - 7th Floor	Available